mcdonald's australia will launch the Menu Heist range nationwide on Wednesday, May 27, bringing five international menu items into stores for a limited time. The rollout covers drive-thru, front counter, McDelivery and the MyMacca’s app.
Amanda Nakad, marketing director of menu and brand for McDonald’s Australia, said the range brings together some of the most loved menu items from around the world and gives Australians the chance to try them at home. She also said the items were chosen from menus across Japan, Canada, the UK and the US.
Amanda Nakad on Menu Heist
McDonald’s Australia is packaging the launch as a direct response to years of demand from Australians asking for items sold overseas. Nakad said: “For the first time, Menu Heist brings together some of the most loved menu items from around the world, giving Aussies the chance to try them right here at home.”
She added: “Each Menu Heist item has been carefully selected from menus across Japan, Canada, the UK and the US – known for their bold, distinctive flavours that have built cult followings globally.”
McDonald’s Australia regularly adds new and limited flavours locally, but those are usually original creations rather than direct imports. This launch differs because it is the first time the company has formally brought a curated selection of international items to Australian shores in one rollout.
Japan, Canada, UK and US
The five dishes include the Teriyaki Chicken Burger from Japan, made with a 100% Aussie chicken breast fillet in sweet and tangy teriyaki sauce with shredded lettuce and mayonnaise in a soft bun. Japan also contributes Garlic & Black Pepper McNuggets, which are classic McNuggets seasoned with garlic and black pepper.
Canada’s item is the Benny-Style Bacon ‘N Egg Bagel, which includes rasher bacon, egg, cheese and hollandaise sauce in a warm toasted bagel. It will be available on the extended breakfast menu until 11:30 am.
From the UK, the Menu Heist range includes the Philly Cheese Stack, built with two beef patties, grilled and crispy onions, three cheese slices, cheese sauce and pickles in a toasted bun. The US contribution is the Special Edition GOLD Sauce, a creamy blend of sweet, smoky, mustard and tomato made for dipping fries, McNuggets and McWings.
May 27 Menu Heist Launch
The limited-time range will be sold nationwide from May 27 through drive-thru, front counter, McDelivery and the MyMacca’s app. Nakad said: “It’s a limited time range that celebrates big flavour, quality ingredients, and the creativity fans love from Macca’s around the world.”
For Australians who have been asking for overseas items, the practical change is simple: the menu they see on May 27 will include imported options that were previously unavailable in one national release. Nakad summed up the customer pull this way: “These are flavours Aussies have been craving online for years, and now it’s finally our turn.”
