dua lipa sues samsung in a $15 million lawsuit filed Friday in the US District Court for the Central District of California over television packaging that allegedly used her image without permission. The complaint says Samsung sold TVs across the US with boxes that prominently featured her face.
The filing says the image came from her 2024 Austin City Limits Festival performance, and that Lipa first became aware of the boxes in June 2025. She is seeking damages alongside claims of copyright infringement, trademark infringement and misappropriation of her likeness and image.
Samsung TV boxes and Lipa's image
The lawsuit says Samsung used a photograph that Lipa owns the copyright to, then packaged it on various television models sold nationwide. Her legal team says Samsung apparently ignored repeated demands to cease and desist from infringing on her rights.
The case also leans on the reaction it says the packaging drew online. Fans on social media described the boxes as the Dua Lipa TV Box, and one Instagram comment cited in the lawsuit said, “If you need anything selling just put a picture of Dua Lipa on it”. Another said they would “get that TV just because Dua is on it”.
The $15 million claim
$15 million is the figure Lipa has put on the dispute, and it lands in a part of the business where image rights are now part of product strategy, not just marketing copy. The complaint says Samsung's packaging was “designed to improperly capitalize on Ms. Lipa's hard-earned success to promote and sell Samsung's products”.
That language turns the case into more than a routine likeness fight. Samsung is accused of using a celebrity image to move hardware at retail, and the filing brings copyright, trademark and likeness claims into one case over boxes that were sold across the US.
Lipa's commercial brand
30-year-old Lipa already sits inside the commercial end of pop, with partnerships tied to Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel and Nespresso. That makes the Samsung filing less like an isolated celebrity dispute and more like a test of how far a major electronics brand can go when it borrows a recognizable face for packaging.
For Samsung, the immediate pressure is legal rather than promotional: answer the claims, defend the packaging choice, and decide whether the image use was worth the risk. For Lipa, the complaint is aimed at setting a price on unauthorized use of her likeness, and at stopping a repeat of the same play on other products.
