P&o cruise has launched an extended value campaign tied to the 2026 BAFTA Television Awards, putting savings on fares, onboard amenities and new package options in front of UK holidaymakers. The line is using the campaign to promote selected 2026 departures across the Mediterranean, Canary Islands, Norwegian fjords and Caribbean programmes.
BAFTA Television Awards link
The campaign builds on P&O Cruises’ sponsorship of the P&O Cruises Memorable Moment category at the BAFTA Television Awards. It is aimed at price-conscious UK holidaymakers comparing cruise holidays with land-based all-inclusive resorts, with promotional activity directed at limited-time savings on selected itineraries.
Published coverage from cruise retailers points to discounted Select Price and Saver fares on a range of 2026 departures, with some fare promotions paired with onboard credit and low deposits. On certain Southampton-based itineraries in late 2026 and 2027, the line is also promoting onboard spending money offers.
Classic and Deluxe packages
P&O Cruises is introducing its first all-inclusive-style add-ons, branded as Classic and Deluxe packages. The packages become available to purchase in December 2025 and apply to cruises of five nights or more departing from March 2026.
The Classic package bundles a drinks package, Wi-Fi access and a speciality dining credit. The new add-ons give customers a clearer way to lock in extras before departure, especially on sailings where the line is already marketing fare discounts and spending-money offers.
For holidaymakers weighing 2026 sailings, the practical change is simple: the company is moving more of the onboard cost into packaged options earlier in the booking cycle. That leaves buyers choosing between lower headline fares, added-value fare deals and the newer Classic or Deluxe packages on qualifying voyages.
