olivia attwood signed a high seven-figure deal with LookFantastic earlier this year, giving the former Love Island star another major commercial tie-up after building momentum with her podcast. A source said the agreement is worth seven figures, and it includes an exclusive deal with La Roche Posay.
Olivia’s House and the U.S.
Attwood has also been described as cracking the US with Olivia’s House, the podcast she launched there last year. She said, “I wanted to do something that felt like a real extension of who I am.”
She added, “When I’m doing television and radio, people ask, ‘Why a podcast?’. The podcast is a connection with my audience that’s so direct.” That direct line to listeners is the commercial logic behind the LookFantastic deal: brands are paying for reach that travels beyond British television into a wider digital audience.
La Roche Posay in the package
The LookFantastic agreement did not stop at one beauty name. Attwood also signed an exclusive deal with La Roche Posay as part of the same arrangement, turning the package into a two-brand play rather than a single endorsement.
She first found fame on series three of Love Island in 2017, but the business case now rests on what she has built since then. Her ITV series Getting Filthy Rich and The Price Of Perfection were picked up by Disney+, adding another layer of platform value to a profile that already sells across TV, podcasting and beauty.
Seven figures for reach
Attwood said, “Love Island is huge in America, the UK one so I feel really lucky there was already quite a large US audience on my Instagram, they are definitely happy to have the shows available, also in Australia as well.” She also said, “I’m very happy with my career as it is right now. I mean I’ve had offers, I’m not looking to jump ship right now, but yes, at some point I’m sure we’ll do something over there.”
The high seven-figure price tag suggests LookFantastic is buying more than a one-off campaign. It is paying for a personality with multiple touchpoints: TV, podcasting and a social following that can support more than one beauty contract without diluting the commercial value.
Recently, Attwood said her life had become chaotic since her split from Bradley Dack, writing, “Thought I would just jump on, just say hello. It's been a minute. I'm still hanging in. I go to work. I unpack five million boxes.” She added, “Sleep, repeat and live on coffee. That is basically my life and it's pretty chaotic still. I'm kind of getting there, but it's a process.”
