cole escola turned up at Katz’s Deli on Wednesday night, June 3, 2026, as Prada launched the 14th edition of Prada Mode inside the Lower East Side institution. The deli was papered over in silver for the occasion, swapping its usual crowd for a fashion-heavy guest list that also included Hunter Schafer, Allison Williams, Ella Emhoff, and Ziwe.
Katz’s Deli in silver
Prada’s choice of venue gave the roving cultural series a blunt retail-to-culture message: this was not a showroom, it was a branded takeover of a New York landmark. Dara, the fashion director at Interview Magazine, called Katz’s “A New York institution!” and said she had lived in New York City for 10 years before finally trying the pastrami sandwich.
“I’ve lived in NYC 10 years and this is my first bite! Blasphemy! I know!” Dara said, making the deli part of the event as much as the guest list. She and Hunter Schafer both tried the pastrami sandwich for the first time, which is the kind of detail that tells you Prada Mode was built to stage a social experience, not just a photo call.
Dara, Hunter Schafer, and the counter
Dara said she ran into Cazzie David and Derek Blasberg at the counter, saw Sophie Thatcher in what she called maybe her favorite dress of the night, and met Hideo Kojima at the event. She also caught up with Sephira about their mutual love of white mini dresses, while AnnaSophia Robb was taking a sip of the celery margarita.
“Hey, Mister DJ, put a record on! I wanna dance with my baby!” Dara said, giving the night a soundtrack that matched the chrome-clad scene. Elsewhere in the room, she noted “Robot chrome uniforms on everyone at Katz and the Chelsea hotel. Crazy surreal cool.”
Prada Mode after midnight
The practical takeaway for anyone tracking Prada’s cultural playbook is that the 14th edition leaned on one of New York’s most recognizable addresses and filled it with a dense mix of fashion, film, games, and internet-era names. Dara said, “This cute cater waiter won us some prizes from the blind box vending machine. We got stickers! Thanks, king!” which fits a night built around details that travel well on social feeds.
Dara later returned to the Chelsea hotel for a late-night kiss with Hunter Schafer’s fresh-off-the-runway boots, a small but telling coda to a party that treated the city itself as part of the guest list. Prada’s next move will matter most to the crowd it can gather around another landmark, because this launch showed the brand still knows how to turn a room into an event.
