Taylor Swift moved i knew it i knew you taylor swift onto the calendar for June 5, tying a new original song to Disney and Pixar's Toy Story 5. The announcement landed after a trail of billboards, a countdown, and soundtrack bundles that sold out within hours.
Swift and Jessie
Swift said, "You knew it! My new original song "I Knew It, I Knew You" for Disney and @Pixar's @toystory 5 will be yours on June 5th," and added that she had "always dreamed of getting to write for these characters who I've adored since I was a 5-year-old kid watching the first 'Toy Story' movie." That puts a pop star with a built-in merchandising engine into one of the industry's most durable family franchises.
Pixar added another piece to the rollout with a Jessie dancing video captioned, "She's making those moves up as she goes!" The studio's post echoed Swift's own language, turning a single song announcement into a coordinated tease rather than a plain soundtrack drop.
Three CDs, Hours
Swift's website then revealed three collector's edition CDs for the Toy Story 5 soundtrack, with standard, acoustic, and piano versions of the new song. The discs were offered for two days or while supplies lasted, and all three sold out within hours.
That pace shows the music rollout is doing more than promoting a June 19 film date. It is already converting curiosity into immediate sales, which is the part of this story that matters most to the business side.
June 19 and June 5
Swift said she wrote the song as soon as she got home from an early screening, after falling "instantly in love with Toy Story 5" in its early stages. The movie is set to hit theaters on June 19, the 20th anniversary of her songwriting career being launched in the Nashville country scene, so the soundtrack launch now sits on top of a date that already carries its own weight.
For readers tracking the release, the practical move is simple: June 5 is the song date, June 19 is the film date, and the merchandise tied to the soundtrack is already gone. The remaining question is not whether Swift can sell attention; this rollout already answered that.
